In the early 1960s, a town clogged with traffic and pedestrians gave birth to what we now know as Black Friday.
Fast forward to 2005, the National Retail Federation launched Cyber Monday to boost struggling online retail stores.
Now, we’ve evolved into Black Friday week, and it’s not just about the chaos anymore; there’s a profound strategy at play that every business owner should understand.
Most people think it’s just another annual marketing event, but they miss the bigger picture. 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐢𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐢𝐭𝐡𝐢𝐧 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐢𝐭𝐡𝐢𝐧 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.
𝐓𝐡𝐞 𝐎𝐮𝐭𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Businesses know their numbers, manage their inventory, and understand their customer base. They’re not just throwing sales; they’re strategically planning.
𝐓𝐡𝐞 𝐈𝐧𝐧𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Black Friday itself leverages consumer behavior for:
✅ Gaining new customers
✅ Clearing out old inventory to make room for new
✅ Upselling and cross-selling
This isn’t just about moving products. This year alone, sales are expected to hit $75 billion, up 5% from last year. 𝐖𝐡𝐲? 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺.
But how does this relate to your business?
I’m not suggesting you should jump into running a Black Friday sale (though you might). The core message here is about your strategy. Not just for today or tomorrow, but for the long game.
Many business owners I meet claim to have a strategy, but what they often show are tactics, actions, and moves. A true strategy is:
👉 𝐀 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐞𝐱𝐞𝐜𝐮𝐭𝐞 𝐚 𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐞 𝐨𝐟 𝐭𝐚𝐜𝐭𝐢𝐜𝐬
👉 𝐀 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐚 𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐞 𝐨𝐟 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐬
👉 𝐀 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐭𝐡𝐞 𝐟𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲’𝐬 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐨𝐫 𝐢𝐭𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞
As we approach 2025, the question isn’t about who has the best deal or how much you should discount. Instead, ask yourself:
̲𝚆̲̲𝚑̲̲𝚊̲̲𝚝̲ ̲𝚍̲̲𝚘̲ ̲𝙸̲ ̲𝚗̲̲𝚎̲̲𝚎̲̲𝚍̲ ̲𝚝̲̲𝚘̲ ̲𝚍̲̲𝚘̲ ̲𝚋̲̲𝚎̲̲𝚝̲̲𝚠̲̲𝚎̲̲𝚎̲̲𝚗̲ ̲𝚗̲̲𝚘̲̲𝚠̲ ̲𝚊̲̲𝚗̲̲𝚍̲ ̲𝙹̲̲𝚊̲̲𝚗̲̲𝚞̲̲𝚊̲̲𝚛̲̲𝚢̲ ̲𝟷̲̲𝚜̲̲𝚝̲ ̲𝚝̲̲𝚘̲ ̲𝚍̲̲𝚎̲̲𝚜̲̲𝚒̲̲𝚐̲̲𝚗̲ ̲𝚊̲̲𝚗̲̲𝚍̲ ̲𝚒̲̲𝚖̲̲𝚙̲̲𝚕̲̲𝚎̲̲𝚖̲̲𝚎̲̲𝚗̲̲𝚝̲ ̲𝚊̲ ̲𝚛̲̲𝚎̲̲𝚊̲̲𝚕̲ ̲𝚜̲̲𝚝̲̲𝚛̲̲𝚊̲̲𝚝̲̲𝚎̲̲𝚐̲̲𝚢̲?
A strategy that isn’t just reactive to immediate concerns but one that aligns with the long-term vision and goals of why you started your business in the first place.
Take this moment to reflect and strategize:
💭 How can you leverage the insights from these sales strategies?
💭 What are your strategic objectives for the next year?
💭 How will every move you make align with your overarching business goals?
Let’s gear up not just for the holiday rush but for a strategic year ahead where every action is a step towards your ultimate vision.
Strategy is an Infinite Loop!
